Microhoo! Deal Looks Promising and it will be good for the industry.
People may get tired of hearing me say that SEOM is the foundation for Internet marketing and that online advertising has paved the way for many innovators to launch their online companies to profitable ventures. But count the numbers of sites where search advertising alone is responsible for their site growth and eCommerce.
Now search giants in the industry are trying to make a play for the next dawning of search advertising… I am talking about the Microsoft Yahoo deal. Not controversial like the Google Yahoo deal that was brewing, and in fact, this deal has the blessing of the industry.
All of us in the advertising world are hoping for a healthy, competitive marketplace. Competition is good for business, and especially for the search business. If Microsoft and Yahoo! are successful in blending their technology platforms it will be a good thing. All we are waiting for now is the Justice Department approval.
Till next time,
Leah