Think about these statistics... 98% of all mobile messages are read today. 15% to 30% of mobile ad messages convert into a response.

If you are a travel marketer and not already developing and launching mobile campaigns you are way behind the curve. Mobile marketing is a cost effective way to capture and convert consumers when used in a multi-channel advertising approach. We use them very effectively for both DMOs and hospitality clients, and now we are ramping up to include them in alignment with eMail marketing. We believe that this two pronged approach to travel advertising will be the next killer ad app in the industry.

But there are some warnings before you jump in head first. The carriers have strict rules of engagement in this space and there are many many companies not playing by the rules. It takes resources and especially capital to get in the game. Many companies today are using "shared short codes" and shared services to deliver ad hoc mobile campaigns because they cannot carry the costs on their own. Dangerous way to play if you are the client, and especially if you are risk adverse.

If you want to know more, and learn how to move into mobile marketing the right way, let me know and I will send you our newest mobile reports.

Till next time,
Leah Woolford
CEO, USDM.net
USDM.net