I love the fact that the Internet is finally "getting to sit at the grown-ups table" in the marketing and media world.

• More and more companies are moving a substantial part of their traditional print and broadcast budget to online marketing and media
  
• Many companies are starting to hold their traditional marketing and media to the same measurement standards as online (online had to track and measure to convince the traditional marketers that the Internet was a viable and powerful marketing medium)
  
• Many organizations now realize that they must have an Internet strategy and plan in order to really leverage the medium to it's fullest extent and not damage their brand "to the world" by doing it wrong
  

I love that USDM.net is asked to speak at major national and international conferences and publish books and articles and that we are recognized as leaders in the Interactive world...that's right, the Interactive world.

What's the difference between Internet and Interactive? A world of difference, really. When we say Interactive we mean the entire Interactive program -- from the strategy to the technology, the web site and beyond to handheld devices, etc. Interactive also encompasses the tactics to market online and the online media; the affinity partners and the online public relations; eCommerce and CRM; tracking, measuring and reporting ROI, plus a lot more.

I am delighted to see an interview with me in the press, yet so miffed when we are called "web developers." Web development is but one small -- very small -- part of the whole interactive program.

At USDM.net, we look at the whole picture, as you should too. The entire Interactive program should be embodied in the strategy. It's a big Interactive world and it is getting bigger.

Leah

Posted at 01:45 PM