So the blog stayed up way too long, but I did get many responses from DMOs and hotels letting me know that they indeed were revolutionary in their online approaches. The most interesting comments I received were from DMOs and hotels who believe that they are revolutionary by converting their total advertising and marketing budgets to Interactive, then portioning off some of that budget for offline tactics. I admit that this is a change agent that is not often discussed.

When an organization follows the research and data it is an important step in breaking old rules. We know that since 911 marketing and advertising plans have been changed forever… it taught us to operate with a marketing strategy and 90 day plans, plans based on research and data. We had to move quickly to lay the path for successful returns and we learned to stay nimble. Now the consumer in an uncertain mindset about spending it is even more important that we all remember to stay nimble and follow the research.

Kudos to those of you who are brave enough to lead with interactive and let the consumer behavior guide your strategy.

Till next time,

Leah