I was really excited to see my column in Ad Week this morning. When they asked me about engagement I wanted to have something fresh to say. We all know that everyone throws that term around, and we all know that we need to focus on consumer engagement, but what about after the fact of them being engaged? This is where some brands and agencies miss the boat... follow up.

www.adweek.com for all Ad Week cover stories

I hope you enjoy the column. Thanks for the emails requesting the mobile report. Keep them coming and I will be happy to provide these and other opinon papers to brands.

Till Next Time.

Leah