Make it Personal - - eMail Marketers planning to adopt more techniques, including advanced segmentation (42%), personalization (37%) and behavioral targeting (34%).

http://www.emarketer.com/Article.aspx?R=1007573

eMail Marketers, surveyed in a recent article by eMarketer, reported that they are going to start to use more advanced segmentation, personalization and behavioral targeting in 2010. 37% plan to add social sharing of their email content.

Why aren’t they doing this already? We have used these tactics for years and the cost is minimal and the rewards are fantastic. What was really eye opening in this report was that less than half of the marketers surveyed used re-marketing as a tactic.

It’s really all about making it personal. If you engage a consumer through these tactics you have done so because you connected on a personal interest. Engagement is nothing more than connection, and eMail is one of the best touch points for engagement. We use a combination of eMail, Social, Search and Media to engage. Any one of those touch points makes it personal if you are segmenting correctly and sending the right message at the right time.

We are hearing a great deal about the decline of email marketing at conferences and summits, but in reality it is a hard working tool that always brings great results for our clients when used in an overarching strategy and not a stand alone medium.

Let me know what you think,

Leah